Privacy Policy of Abercrombied
At Abercrombied, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a purchase, interact with our services, or engage with us in any other way. By using our website or services, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of personal information from you, depending on your interactions with us:
- Personal Identification Information: When you create an account, place an order, or contact our customer service, we may collect details such as your name, email address (e.g., the one you use to reach us at [email protected]), phone number, shipping address, and billing address.
- Purchase and Transaction Data: Information related to your orders, including the products you buy (such as jeans, tees, dresses, etc.), order amounts, payment method details (note: we do not store full credit card information—this is handled by secure third-party payment processors), and order history.
- Website Usage Data: When you browse our website, we automatically collect non-personal information through cookies, web beacons, and similar tracking technologies. This may include your IP address, browser type, device information, pages visited, time spent on the site, and links clicked. This data helps us understand how users interact with our site and improve their experience.
- Communication Data: If you contact us via email, phone, or through our website (e.g., asking about a sweater size or a fragrance), we may keep a record of your messages and our responses to provide better support.
2. How We Use Your Information
We use your personal information for the following purposes:
- To Process and Fulfill Orders: We need your shipping and payment details to process your purchases, arrange delivery, send order confirmations, and provide updates on your order status.
- To Provide Customer Service: Your contact information and communication history allow us to respond to your inquiries, address issues (such as returns or sizing questions for skirts or outerwear), and assist with any concerns you may have.
- To Improve Our Products and Services: By analyzing website usage data and purchase trends, we can enhance our product offerings (e.g., adjusting our jeans selection based on popular fits) and optimize our website’s functionality, making it easier for you to find what you need.
- To Send Marketing Communications: With your consent, we may send you promotional emails about new products (like a new fragrance launch or seasonal outerwear), special offers, or style tips. You can unsubscribe from these emails at any time using the link provided in each message.
- To Ensure Security: We use data to detect and prevent fraud, protect our website and users from unauthorized access, and comply with legal obligations.
3. How We Protect Your Information
We implement a variety of security measures to safeguard your personal information from unauthorized access, use, or disclosure. These include:
- Secure storage of data using encryption and secure servers.
- Restricting access to personal information to only those employees, contractors, or third parties who need it to perform their roles (e.g., processing orders or managing customer service).
- Partnering with trusted third-party service providers (such as payment processors and shipping companies) who are required to maintain the same level of security for your data.
While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously update our security practices to minimize risks.
4. Sharing Your Information with Third Parties
We do not sell your personal information to third parties for marketing purposes. However, we may share your information with trusted third parties who assist us in operating our business and providing services to you, under strict confidentiality agreements. These third parties include:
- Payment processors (to handle payment transactions securely).
- Shipping and delivery companies (to deliver your orders, such as a dress or a sweater, to your address).
- Customer service platforms (to help manage our communication with you).
We may also disclose your information if required by law (e.g., to comply with a court order) or to protect our legitimate business interests, such as investigating fraud.
5. Your Rights Regarding Your Information
You have the following rights regarding your personal information:
- Access: You can request a copy of the personal information we hold about you by contacting us at [email protected].
- Correction: If you believe any of your information is inaccurate (e.g., an outdated shipping address), you can ask us to correct it.
- Deletion: You can request that we delete your personal information, subject to certain legal exceptions (e.g., we may need to retain order data for tax or accounting purposes).
- Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting us.
- Withdraw Consent: If we rely on your consent to process your information (e.g., for marketing), you can withdraw that consent at any time, though this will not affect the lawfulness of processing done before withdrawal.
6. Cookies and Tracking Technologies
Our website uses cookies—small text files stored on your device—to enhance your browsing experience. Cookies help us remember your preferences (such as language or size filters for jeans), keep you logged in to your account, and track website usage to improve our site. You can control cookies through your browser settings (e.g., block or delete them), but note that disabling cookies may affect certain features of our website (e.g., unable to save items in your cart).
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will revise the “last updated” date at the top of this policy and post the new version on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.
8. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at [email protected]. Our team will respond to your inquiry promptly.
Last updated: 2025.07.28